The experienced public relations strategists in DNA’s Daytime division develop and execute highly effective PR campaigns to help businesses achieve a range of objectives and stay present with their target audiences. In the process, we make a fundamental difference to the profile, reputation and commercial success of our clients’ businesses.
With vast networks of relationships with print, online and broadcast journalists at our disposal, DNA’s PR strategists know who to approach (and how to approach them) to keep clients in the news. Whether you are trying to reach consumers, trade or investors, there are media channels that will deliver your news to the people who want to know about it.
DNA’s publicists work hard to keep a brand’s public image positive, but we’re well aware that issues that can damage a hard-earned reputation can strike any brand at any time. In these moments, DNA’s tenured crisis management specialists are prepared to offer experienced counsel and create PR strategies to mitigate the impact and quickly re-establish credentials. A meticulous follow-up review can help clients learn and even create opportunities out of a crisis.
An effective public relations campaign must start with a thorough understanding of your company and brand positioning. Before starting to develop a successful PR plan, a consultation with DNA’s strategists will enable you to pinpoint, define and articulate your point of difference and position in the marketplace.
Once we have a picture of who you are and what you want, we identify what makes you unique and translate it into a compelling set of commercial messages that will generate engagement with your target audiences. Our approach to PR and marketing communications means your messages will resonate, win you recognition and deliver a return on investment.
So you have a great idea for your hospitality or entertainment business, you’ve drawn up a clever business plan and you’re eager to launch your venture. Your business is going to change the world! Now how do you go about forming an actual brand that people trust?
DNA’s detail-oriented branding consultants can help you paint the big picture with small brush strokes. If you’re in the beginning stages of brand creation and development, a DNA consultant’s expertise may be priceless. Our consultants partner with clients to not only conceive of a hospitality brand concept, but to implement the standards, behaviours and best practices that are in keeping with the brand’s overall image. DNA’s consultancy services range from everything from dedicated project management to staff recruitment support to technology evaluation and recommendations. Even if a client simply needs to come up with a mission statement or draw up operational procedure documents for its staff, DNA consultants are there to problem solve at every road block.
Social media and digital communications are an increasingly relevant element of public relations. DNA’s social media strategists have a firm grasp on this rapidly evolving sector and can help your brand engage with all new media forms to harness its full potential.
DNA’s entire staff is involved in social media marketing. This means that we can have a team focusing on your Twitter, Facebook, Linkedin, YouTube, Google+, Pinterest, Instagram and other platforms.
Here’s just a sampling of what DNA’s social media strategists do to keep your brand social: